On August 2, 2011, the Vietnam National Administration of Tourism (VNAT) and the EU funded ESRT project (development capacity in implementing environment and society responsible tourism) reported to the Minister of Culture, Sports and Tourism (MCST) Hoang Tuan Anh about the projects on building logo and slogan for marketing VietnamÃÔ tourism in the period of 2011-2015.

The experts from the EU funded project had working sessions with groups of partners and Cowan, which has been chosen by MCST as the main partner to build up a logo and slogan for the tourism promotion program in the next stage, and the Market Department under VNAT to discuss the building up of a best logo and slogan for Vietnam.

Especially, the experts have been focusing on building up branding strategy, designing logo and slogan and promoting brand.

Kirsten Focken, Marketing Consultant of the project said that Vietnam travel is now one of the most attractive tourism points in Asia. However, the competition in Asia is getting stiffer, while every country wants its slogan and logo become most outstanding and original.

She has stressed that the message that Vietnam needs to convey to the world is that VietnamÃÔ tourism is no longer ÅÉidden? VietnamÃÔ tourism should be introduced to the world as an open, self-confident tourism which bears distinct, endless and dynamic beauty. Travelers to Vietnam will have the chances to take long and periodic trips where they can discover, entertain; play in the conditions of good tourism infrastructure, favorable and easily accessible transport system.